Designing a point of purchase display (POP) – that works for you
Part - 2
By: Scott Buchanan
Wire to Wire Manufacturing Ltd.
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How much space will I have for my display? What is the footprint of display and the total height allowed by the store?
Most stores will only allow vendors into their store with a display that fits into their store specifications. If you already have those specifications from the store then you are well on your way. If you are not aware of any restrictions or specifications that the store may have you should talk to your contact to be sure. Most stores will limit the amount of space that they will allow for a product type on a display – let’s face it – without restrictions some vendors would arrive with a whole wing of products and product types that would make the store fixtures look small. You should be looking for some direction from the store that would state things like, not to exceed a 24” x 24” footprint (this indicates floor space), and a total height of display not to exceed 60” including signage, etc…. If you are entering into a chain of stores with your display these specifications become more strict and specific. Some chains may also require a prototype to be built and approved by the store prior to production of these displays being commenced.
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Please contact us at Wire to Wire with any ideas or questions you may have. Call us toll free in Canada and the United States at 1-866-760-WIRE(9473).